Chris Allicock's career started over 40 years ago working as a publicist for record companies RCA and WEA (Warner/Electra/Atlantic). Chris had the opportunity to promote some of the biggest recording acts in the world including Elvis Presley, Hall and Oates, Bob Marley, AC/DC, Robert Palmer and Rod Stewart.

After his stint at WEA Chris started Amberlight Productions and the Music Brokers Inc, Canada’s largest independent music marketing and promotion firm. From 1985-1990 the Music Brokers helped launch the careers of Canadian acts like Blue Rodeo, Rita McNeil, Roch Voisine and international acts like the Gipsy Kings.

In the early 90’s Chris had the opportunity as the Director of Marketing/Promotion and Operations to rebrand CING-FM in Burlington Ontario to become Canada’s first Urban radio station DANCE108/Energy 108 and was responsible for helping the station’s ratings grow from 68,000 to 634,000 listeners in just 3 years (1991-1994).

In 1995 Chris and his wife Jane Hawtin, moved into television production and created a series of award winning TV shows produced by their new company Electric Entertainment. Shows produced, branded and publicized included Jane Hawtin Live (WIC, WTN), Linehan (with Brain Linehan - WTN), Prime Business with Deirdre McMurdy (Prime/Global), Caregiving with June Callwood (WTN), Road Scholars (YTV), The Second City’s 25th Anniversary Show (CBC) and the Gavin Crawford Show (Comedy Network). Amberlight also produced season 4 of Road Scholars (6 episodes), Inuit Adventure Africa (60 minute special) and The Link (65 episodes) programs for APTN and developed companion web sites to cater to that youth audience.

Amberlight Productions has also worked with the Toronto chapter of The Second City Comedy Troupe as Director of Publicity/Advertising – 1997-2004

Chris is proud of his Aboriginal roots (Arawak, a Pan American Aboriginal nation) and in the early 2000’s started working with Aboriginal clients to provide marketing, PR and promotion services. Clients include APTN (Aboriginal Peoples Television Network) – Network Publicist, National Aboriginal Achievement Foundation (now Indspire) – Publicist/Broadcast consultant for the National Aboriginal Achievement Awards (CBC, Global), Canadian Council for Aboriginal Business (Communications and Public Relations) and lead Communications Specialist for the 2012 Assembly of First Nations Annual General Assembly’s Host Committee events in Toronto.

Media Training corporate executives is also part of the Amberlight service menu and Chris has shared his expertise with clients like Algonquin Power, Factor (Foundation to Assist Canadian Talent on Record), National Defence Canada, and the Canadian Council for Aboriginal Business to name a few.

Along the way, Amberlight enjoyed a long and happy relationship with DVD and Film Distributor - Anchor Bay Entertainment Canada providing publicity/marketing support for genre and mainstream movies from 2006 - 2016.

Recently, we have provided communications support to the Canadian Council for Public-Private Partnerships (annual conference/video production) and the Canada China Business Council (video production).

Chris' expertise, creativity, loyalty and kindness is continually sought by media, corporations, public figures and friends. Chris has been married for 30 years, has 2 grown children and is an avid hockey player and golfer.